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    2. 您當前的位置:首頁 > 銀火規劃 > 旅游策劃

      中國鹽源·瀘沽湖摩梭水鎮概念策劃

        

      中國鹽源·瀘沽湖摩梭水鎮概念策劃

       

       

       

       

       

       

       

       

       

       

       

       

       

       

       

       

                               2017 77

       

       

       

       

          

       

       

       

      一、征集規則------------------------------------1

       

      二、設計任務書 ---------------------------------3

       

      三、相關附件------------------------------------4

        

      附:《來訪人員回執單》

       

       

       


      第一部分    征集規則

          業主單位

      單位名稱:涼山文化旅游投資發展有限責任公司

          址:四川省西昌市三岔口南路397號生態園辦公區

          聯 系 人:楊明淑

        

       

       

      一、項目計劃進度

        (一)項目現場考察

      1.業主單位組織應邀設計單位現場踏勘并答疑,不召開集中答疑會。

      2.資料收集

      應邀設計單位可以要求業主單位提供設計所必需的資料(國家要求保密的材料除外)。

      3.資料補充

      應邀設計單位在設計過程中需要的其它必要資料,可隨時通過電話、電子郵件或傳真的方式,通知業主單位。業主評估其必要性后,將以電話、電子郵件或傳真等方式予以答復。

          (二)策劃初案制作時間:2017 7 15-2017 731

      應邀單位須在規定期限內完成此策劃方案初稿及其它相關成果。

       二、評審辦法

      (一)評審方式

      本次策劃征集初選方案評審工作采用評審會的方式進行,于2017731日在四川省西昌市三岔口南路397號生態園辦公區第二會議室舉行。

      (二)評審委員會組織辦法

          1.評委會組成:  涼山文化旅游投資發展有限責任公司、鹽源瀘沽湖摩梭文化旅游有限公司(籌)    代表及有關專家組成。

      2.主要職責

      負責對應邀考察單位所提交的項目成果的科學性、合理性、經濟效益、可實施性等方面進行客觀公正地評審,確定有合作意向的設計單位。

        (三)評審流程

      1.匯報講解

      應邀設計單位在指定的評審會場進行匯報講解,匯報人應為項目主創人員,匯報方式為多媒體演示并輔以中文口頭表述方式,匯報時間為20分鐘以內。

      2.會場提問

      匯報講解結束后,應邀設計單位須回答評審專家及與會人員就方案所提出的有關的問題。

      3.方案評優

      評委會對應邀考察單位所提交的成果進行科學合理評價選出主創單位進行下一階段的深入策劃。

      4.宣布評選結果

      業主單位于評審結束后擇期進行電話通知。

        (四)評審的基本依據

      1.符合中華人民共和國城市規劃有關法律、法規的規定;

      2.符合四川省涼山彝族自治州、鹽源縣的地方法律、法規;

      三、版權及其它相關說明

        (一)版權要求

      關于“中國鹽源·瀘沽湖摩梭水鎮”的策劃方案征集活動所提交的成果應為應邀策劃單位首創,不得包含任何侵犯他人知識產權的材料。如有侵權,將由該單位負責,并承擔相關的法律責任。

      應邀策劃單位從業主單位調查獲得的有關文件及資料均受版權保護,不得用于本次咨詢活動以外的任何場合,否則將追究其法律責任。

      (二)語言要求

      應邀設計單位所提交的征集成果均應以簡體中文文字書寫。

      (三)時間標準

      本文件中所提及的時間均指北京時間。

      (五)其它

      本文件中工作計劃如有變動,組織單位將提前通知應邀設計單位。

      應邀設計單位所提交的所有成果均不退還。

      本次方案征集活動的解釋權屬業主單位。

       

       

      第二部分  設計任務書

       

      一、項目名稱:中國鹽源瀘沽湖摩梭水鎮

      二、項目區位:四川省鹽源縣瀘沽湖小草海片區地塊(詳見附圖)

      三、策劃原則:

      (一)整體性原則

      本策劃方案需充分考慮瀘沽湖大區域整體策劃,按照整體策劃進行定位,同時所策劃內容需與瀘沽湖景區周邊環境相融合。

      (二)可持續發展原則

      本策劃方案需著眼大香格里拉旅游及涼山全域旅游的長遠布局,針對中國及海外旅游市場、目標客群,進行旅游文化創意策劃和旅游產品創新,并具有可持續的經營思路和營銷策略。

      (三)保護性開發原則

      該區域的自然景觀、人文歷史等,是重要的自然遺產和文化遺產”。方案策劃應充分考慮自然生態和人文生態的保護,創新“生態旅游開發模式”,建設“人地和諧旅游區域”發展目標。

        (四)可實施性原則

      該策劃方案須符合《四川瀘沽湖摩梭家園建設暨摩梭文化保護控制性詳細規劃》,同時具備應有的客觀性。

       四、策劃要求

      (一)演藝功能突現;

      (二)形成完整產業鏈;

      (三)突出摩梭文化主題、地方元素。

       

      五、成果要求

        (一)文字說明(清楚闡述策劃思路)

      (二)瀘沽湖摩梭水鎮策劃初案(PowerPoint演示文件)。

      注:此次設計初選業主負責考察食宿交通,無其他費用補償,內容深度請自行把握。

       

       

       

      第三部分   相 關 附 件

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      二、項目地范圍示意圖(電子版);

      三、摩梭文化介紹相關資料。

       

       

       

       

       

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